When I had started tinkering around personal computers more than three decades ago, those machines were viewed from ordinary people like oracles. Once I created a programme which produced output like this:
SUBJECT NAME 1 (FEMALE): JANE GREEN
SUBJECT NAME 2 (MALE): JONE SMITH
PROCESSING: ............................................................................ DONE
MATCHING INDEX: 89 OUT OF 100
The algorithm was quite shabby - just some kind of hash value calculator on the name strings but it was surprisingly persuasive to some of my friends.
I really amazed by recent news stories, such tricks - although by far sophisticated and I believe many of them have come from honest professional enthusiasms, basically along the same principle in the essence - have huge influences and implications.
However data acquisition and processing technologies might advance, they would not mean a thing without being supported by hard facts, which sometimes might be hard to swallow, too.
Don't mess with data, get down to earth.
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